Practical notes on websites, SEO and staying safe online
Written for owners, not developers. No jargon, no filler.
Speed, accessibility, redesigns, stores and what a site should cost.
Landing page or homepage? When a single page is the right thing to build
Sending an ad, an email or a QR code to your homepage is the commonest way to waste the traffic you paid…
Read more Jul 1, 2026Accessibility overlay widgets do not make your website compliant. Here is what does.
The floating accessibility toolbar promises instant ADA compliance for a monthly fee. It delivers neither compliance nor protection. What real accessibility work…
Read more Jun 26, 2026Shopify or WooCommerce for a small US store? The honest comparison
Both will sell your products. They differ in who does the maintenance, what you pay per sale, and how far you can…
Read more Jun 24, 2026You received a website accessibility demand letter. Do this, in this order.
A demand letter about your website is frightening and usually formulaic. The order you do things in matters. Here is the sequence,…
Read more Jun 17, 2026Does my small business website need to be ADA compliant?
In practice, yes. What the law is generally understood to require, what WCAG 2.1 AA actually means, and what a sensible small…
Read more Jun 12, 2026Moving from Wix or Squarespace to WordPress: what actually changes
The builders are excellent until the day they are not. What you gain, what you lose, what moves and what does not,…
Read more Jun 10, 2026Core Web Vitals, explained for business owners rather than developers
Google measures three things about how your pages feel to real visitors and uses them in ranking. Here is what they are,…
Read more Jun 5, 2026Redesign or rebuild? And how to do either without losing your Google rankings
A redesign that drops your traffic is usually a redirect problem, not a design problem. How to tell which you need, and…
Read more Jun 3, 2026Why is my website so slow? The three causes, and what fixing each one costs
Almost every slow small-business website has one of three problems. Here is how to tell which one you have before you pay…
Read moreGoogle Business Profile, reviews, SEO and ads, without the jargon.
Meta ads or Google ads for a local service business? It depends on one thing
Google reaches people who are searching for you right now; Meta reaches people who are not. Which to start with depends on…
Read more Jul 29, 2026How long does SEO take? An honest timeline for a small business
Technical fixes show within weeks; rankings and enquiries take months and then keep compounding. What to expect at each stage, and the…
Read more Jul 22, 2026Local SEO or SEO? Which one your business actually needs
They are sold as one thing and they are not. The question that decides it in one sentence, what each one involves,…
Read more Jul 15, 2026How to get more Google reviews without buying them
Review count, recency and your replies all affect where you rank on the map, and all three are within your control. A…
Read more Jul 8, 2026Google Business Profile: the one-hour setup most businesses never finish
Your Google listing is the first thing most local customers see, and most owners claimed it years ago and never went back.…
Read moreForms, funnels, email, HubSpot and the assistant that answers at 2 AM.
HubSpot for a small business: the setup mistakes that cost the most
HubSpot is excellent and most small businesses use a tenth of it badly. The mistakes we fix most often, what a clean…
Read more Aug 26, 2026What a funnel audit is, what we measure, and what you get whether or not you hire us
Before spending on fixes, know where you actually lose people. A funnel audit measures every step from arrival to sale and ranks…
Read more Aug 7, 2026Why your contact form gets nothing, and the five fixes that change it
Traffic without enquiries usually comes down to the form, the trust around it, and the promise of what happens next. Five changes,…
Read more Jul 24, 2026An AI assistant on your website: what it should do, and what it must never do
A website assistant can answer at 2 AM, qualify a lead and hand it to you by email. It can also invent…
Read more Jul 17, 2026Why your business emails land in spam, and the one-time fix (SPF, DKIM and DMARC in plain English)
If your quotes and invoices keep landing in junk folders, your domain has probably never told the world who is allowed to…
Read more Jul 10, 2026Abandoned-cart emails: the highest-return automation most small stores never switch on
Most shoppers who add to cart leave without paying. A three-email sequence recovers a share of them automatically, forever. What to send,…
Read moreHacks, maintenance and the things nobody tells you until they break.
160+ Free Backlink Opportunities: Do-Follow Links, Citations, and What to Avoid
A practical list of 160+ free backlink and citation opportunities, with do-follow reports, safer nofollow options, and a realistic way to build…
Read more Sep 28, 2026SEO Audit: What a Real SEO Audit Should Include Before You Spend Money
A real SEO audit should tell you what is wrong, what matters, what to fix first, and what it is likely to…
Read more Sep 28, 2026How to Get Your Website on Google: A Practical Guide for Small Businesses
Your website does not automatically appear in Google just because you launched it. Here is what small businesses should check to get…
Read more Sep 28, 2026Small Business SEO: 10 Things That Actually Help You Rank on Google
Small business SEO does not require hundreds of pages or endless blog posts. Here are the ten things that matter most, what…
Read more Sep 2, 2026Five things to check before you pay anyone for SEO
SEO is the easiest thing in this industry to sell and the hardest to verify. Five questions that separate the real thing…
Read more Aug 19, 2026What a small business website really costs, and why quotes vary so much
Why the same brief comes back at $500 from one person and $25,000 from another, and which parts of a quote actually…
Read more Aug 4, 2026Your website has been hacked. What actually happens next.
What a compromised WordPress site really looks like, why you often cannot see it yourself, and why editing the page never fixes…
Read more Jun 19, 2026What “website maintenance” actually includes, and why an untended site breaks
A WordPress site left alone does not stay still. What changes underneath it every month, what a care plan really does, and…
Read moreNot sure what your website needs?
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