Soofi Digital

Why a Quality Website is Key for your business

Mohsin Javed — Sun, 19 Mar 2023 04:40:14 +0000

Problem:

In today’s digital age, having a business website is no longer a luxury but a necessity. If you want to establish a strong online presence and attract potential customers, having a high-quality website is crucial. A poorly designed website can be detrimental to your business, turning away potential customers and damaging your credibility.

Solution:

At our online marketing company, we understand the importance of having a well-designed website. We offer a range of web design services that can help your business stand out in the crowded online marketplace. Our team of experienced designers can create a website that is visually appealing, user-friendly, and effective at converting visitors into customers.

Here are some of the benefits of having a quality website:

1. Attracting potential customers: A well-designed website can attract potential customers who are searching for your products or services online. By optimizing your website for search engines, we can help your website rank higher in search results, making it easier for potential customers to find you.

2. Building credibility: A high-quality website can help build trust with potential customers. By showcasing your products and services in the best possible light, you can establish your business as a reliable and trustworthy brand.

3. Increasing conversions: A well-designed website can also help increase conversions, turning visitors into paying customers. By optimizing your website’s layout, content, and calls-to-action, we can help you maximize your conversion rates and grow your business.

At our online marketing company, we can help you create a website that is tailored to your business needs and goals. Contact us today to learn more about our web design services and how we can help you establish a strong online presence.

Creating a weather app with Python and OpenWeatherMap API

Mohsin Javed — Fri, 10 Mar 2023 22:53:33 +0000

Section 1: Introduction Weather apps are one of the most commonly used applications on smartphones and computers. They provide users with information about weather conditions in real-time, which helps them to plan their day and stay safe during extreme weather conditions. In this article, we will learn how to create a weather app with Python using the OpenWeatherMap API.

OpenWeatherMap API provides developers with access to real-time weather data for any location on earth. The API is easy to use and provides a wide range of weather-related data including temperature, humidity, wind speed, and much more. Python is a popular programming language that is widely used for web development, data science, and machine learning. With Python, we can easily fetch data from the OpenWeatherMap API and create a simple yet effective weather app.

In this tutorial, we will walk you through the process of creating a weather app with Python and OpenWeatherMap API. We will start by discussing the prerequisites for this tutorial, followed by an overview of the OpenWeatherMap API. After that, we will show you how to obtain an API key, and finally, we will walk you through the process of creating the weather app.

Section 2: Prerequisites Before we start creating our weather app, we need to install the necessary software and libraries. Here are the prerequisites for this tutorial:

Python 3.x: Python is a programming language that is widely used in web development, data science, and machine learning. You can download Python from the official website.
Requests library: Requests is a Python library that is used for sending HTTP requests using Python. We will use this library to fetch data from the OpenWeatherMap API. You can install this library using pip by running the following command: pip install requests.
Tkinter library: Tkinter is a standard GUI library for Python. We will use this library to create the user interface for our weather app. Tkinter is included with Python, so you don’t need to install it separately.

Section 3: Overview of the OpenWeatherMap API The OpenWeatherMap API provides access to real-time weather data for any location on earth. The API is easy to use and provides a wide range of weather-related data including temperature, humidity, wind speed, and much more. To use the OpenWeatherMap API, you need to obtain an API key, which is a unique identifier that allows you to access the API.

The OpenWeatherMap API has different endpoints, each providing a different set of weather-related data. Some of the commonly used endpoints are:

Weather endpoint: This endpoint provides the current weather data for a specific location. The data includes temperature, humidity, wind speed, and much more.
Forecast endpoint: This endpoint provides the weather forecast data for a specific location. The data includes temperature, humidity, wind speed, and much more for the next few days.
One Call endpoint: This endpoint provides all the weather-related data for a specific location in one API call. The data includes current weather data, weather forecast data, and much more.

Section 4: Obtaining an API key To use the OpenWeatherMap API, you need to obtain an API key. The API key is a unique identifier that allows you to access the API. Here’s how you can obtain an API key:

Go to the OpenWeatherMap website and create an account.
Once you have created an account, log in to your account and go to the API keys page.
Create a new API key by clicking on the “Generate API key” button.
Copy the API key and keep it safe. We will use this API key to fetch weather-related data from the OpenWeatherMap API.

A programming language is for thinking about programs, not for expressing programs you’ve already thought of. It should be a pencil, not a pen.

Section 5: Creating the weather app user interface Now that we have installed the necessary software and obtained an API key, we can start creating the user interface for our weather app using Tkinter. Here’s an example code for a basic weather app user interface:

scss

import tkinter as tk

HEIGHT = 500
WIDTH = 600

root = tk.Tk()

canvas = tk.Canvas(root, height=HEIGHT, width=WIDTH)
canvas.pack()

background_image = tk.PhotoImage(file='landscape.png')
background_label = tk.Label(root, image=background_image)
background_label.place(relwidth=1, relheight=1)

frame = tk.Frame(root, bg='#80c1ff', bd=5)
frame.place(relx=0.5, rely=0.1, relwidth=0.75, relheight=0.1, anchor='n')

entry = tk.Entry(frame, font=('Courier', 18))
entry.place(relwidth=0.65, relheight=1)

button = tk.Button(frame, text="Get Weather", font=('Courier', 12))
button.place(relx=0.7, relheight=1, relwidth=0.3)

lower_frame = tk.Frame(root, bg='#80c1ff', bd=10)
lower_frame.place(relx=0.5, rely=0.3, relwidth=0.75, relheight=0.6, anchor='n')

label = tk.Label(lower_frame, font=('Courier', 18), anchor='nw', justify='left', bd=4)
label.place(relwidth=1, relheight=1)

root.mainloop()

In the above code, we have created a basic user interface using Tkinter. The user interface consists of a canvas, a background image, a frame, an entry box, a button, and a label. The entry box is used to enter the name of the city for which you want to get weather information. The button is used to get weather information, and the label is used to display the weather information.

Section 6: Fetching weather data using the OpenWeatherMap API Now that we have created the user interface, we can start fetching weather data using the OpenWeatherMap API. Here’s an example code to fetch weather data for a specific location using the OpenWeatherMap API:

python

import requests

def get_weather(city):
    url = f'http://api.openweathermap.org/data/2.5/weather?q={city}&appid=API_KEY&units=metric'
    response = requests.get(url)
    weather_data = response.json()
    return weather_data

In the above code, we have created a function called get_weather that takes a city name as input and returns the weather data for that city. We have used the requests library to send an HTTP request to the OpenWeatherMap API and fetch weather data. We have used f-strings to include the API key and the city name in the URL.

Section 7: Displaying weather data in the weather app Now that we have fetched weather data, we can display it in the weather app. Here’s an example code to display weather data in the label of the weather app:

less

def format_weather(weather_data):
    try:
        city = weather_data['name']
        country = weather_data['sys']['country']
        temp = weather_data['main']['temp']
        feels_like = weather_data['main']['feels_like']
        humidity = weather_data['main']['humidity']
        wind_speed = weather_data['wind']['speed']
        description = weather_data['weather'][0]['description']

        weather_str = f'City: {city}, {country}\nTemperature: {temp}°C\nFeels like: {feels_like}°C\nHumidity: {humidity}%\nWind speed: {wind_speed} m/s\nDescription: {description}'
    except:
        weather_str = 'Error fetching data'

    return weather_str

def get_weather_command():
    city = entry.get()
    weather_data = get_weather(city)
    weather_str = format_weather(weather_data)
    label['text'] = weather_str

In the above code, we have created two functions: format_weather and get_weather_command. The format_weather function takes the weather data returned by the get_weather function and formats it into a string that can be displayed in the weather app. The get_weather_command the function is called when the user clicks the “Get Weather” button and it fetches the weather data for the city entered by the user, formats it using the format_weather function, and displays it in the label of the weather app.

We have also added an exception-handling block in the format_weather function to handle errors that may occur while fetching weather data. If an error occurs, the function returns a string that says “Error fetching data”. This ensures that the weather app does not crash if an error occurs while fetching weather data.

With these functions, we can now display weather data in the weather app whenever the user clicks the “Get Weather” button

Section 8:

Conclusion

we have learned how to create a weather app using Python and the OpenWeatherMap API. We have covered how to install the necessary software, obtain an API key from OpenWeatherMap, create the user interface using Tkinter, fetch weather data using the OpenWeatherMap API, and display weather data in the weather app.

By following this tutorial, you can create your own weather app that fetches weather data from the OpenWeatherMap API and displays it in a user-friendly interface. You can customize the user interface according to your preferences and even add more features such as weather forecasts, weather alerts, and more.

Python and the OpenWeatherMap API are powerful tools that can be used to create a wide range of applications, including weather apps, IoT devices, web applications, and more. With the right knowledge and tools, you can create amazing applications that can change the world.

Grow Your Digital Marketing Agency With These Easy 6 Tips

Mohsin Javed — Fri, 17 Feb 2023 06:15:50 +0000

Hey everyone, Mohsin Javed here. Today, I want to talk to you about how to grow a digital marketing agency in Pakistan. With the increasing popularity of digital marketing, there’s no better time than now to start your own digital marketing agency in Pakistan. However, growing your agency and standing out from the competition can be challenging. So, let’s dive into the steps you can take to grow your digital marketing agency in Pakistan.

A clear brand identity, a strong online presence, a focus on niche services, exceptional customer service, building relationships with other businesses, and investing in professional development.

Develop a Clear Brand Identity The first step in growing your digital marketing agency in Pakistan is to develop a clear brand identity. Your brand identity should reflect your values, mission, and unique selling proposition (USP). Take the time to define your target audience and create a brand voice and visual identity that speaks to them.
Create a Strong Online Presence To succeed in digital marketing, it’s important to practice what you preach. Create a strong online presence for your agency by building a website that showcases your services, portfolio, and team. Make sure your website is optimized for search engines so that potential clients can easily find you online. Additionally, leverage social media platforms like Facebook, Instagram, and LinkedIn to build your brand and engage with your audience.
Focus on Niche Services As a digital marketing agency in Pakistan, it’s important to focus on niche services that set you apart from the competition. For example, you could specialize in local SEO, social media marketing for small businesses, or content marketing for e-commerce sites. By focusing on a niche, you can establish yourself as an expert in that area and attract clients who are looking for those specific services.
Offer Exceptional Customer Service Offering exceptional customer service is essential to growing your digital marketing agency in Pakistan. Make sure your clients feel valued and supported by providing prompt, friendly, and professional communication. Take the time to understand your clients’ needs and goals so that you can provide them with the best possible solutions.
Build Relationships with Other Businesses Building relationships with other businesses can be a powerful way to grow your digital marketing agency in Pakistan. Attend industry events, join local business associations, and network with other professionals in your field. By building strong relationships, you can gain valuable referrals and collaborate with other businesses to offer comprehensive marketing solutions.
Invest in Professional Development To stay ahead of the competition and grow your agency, it’s important to invest in professional development. Attend industry conferences, take online courses, and stay up-to-date with the latest digital marketing trends and best practices. By investing in your own knowledge and skills, you can provide your clients with cutting-edge solutions that drive results.

Develop a Clear Brand Identity

The first step in growing your digital marketing agency in Pakistan is to develop a clear brand identity. Your brand identity should reflect your values, mission, and unique selling proposition (USP). By creating a strong brand identity, you can differentiate your agency from the competition and attract clients who share your values and vision.

To develop a clear brand identity, you should define your target audience and create a brand voice and visual identity that speaks to them. Your brand voice should be consistent across all of your marketing channels, including your website, social media, and content marketing. Similarly, your visual identity should be consistent and visually appealing, including your logo, color scheme, and imagery.

Create a Strong Online Presence

To succeed in digital marketing, it’s important to practice what you preach. Create a strong online presence for your agency by building a website that showcases your services, portfolio, and team. Make sure your website is optimized for search engines so that potential clients can easily find you online. Additionally, leverage social media platforms like Facebook, Instagram, and LinkedIn to build your brand and engage with your audience.

When building your website, be sure to focus on user experience and conversion rate optimization. Your website should be easy to navigate, visually appealing, and provide clear calls to action. By optimizing your website for conversions, you can turn website visitors into leads and ultimately into clients.

Focus on Niche Services

As a digital marketing agency in Pakistan, it’s important to focus on niche services that set you apart from the competition. For example, you could specialize in local SEO, social media marketing for small businesses, or content marketing for e-commerce sites. By focusing on a niche, you can establish yourself as an expert in that area and attract clients who are looking for those specific services.

To identify a niche that works for your agency, you should research the market and identify areas where there is high demand and low competition. By focusing on a niche, you can differentiate your agency from the competition and offer a more specialized service to your clients.

Offer Exceptional Customer Service

Offering exceptional customer service is essential to growing your digital marketing agency in Pakistan. Make sure your clients feel valued and supported by providing prompt, friendly, and professional communication. Take the time to understand your clients’ needs and goals so that you can provide them with the best possible solutions.

To offer exceptional customer service, you should establish clear communication channels, such as email, phone, and chat. You should also set clear expectations for project timelines and deliverables. By providing your clients with timely and transparent communication, you can build trust and establish a strong client-agency relationship.

Build Relationships with Other Businesses

Building relationships with other businesses can be a powerful way to grow your digital marketing agency in Pakistan. Attend industry events, join local business associations, and network with other professionals in your field. By building strong relationships, you can gain valuable referrals and collaborate with other businesses to offer comprehensive marketing solutions.

To build relationships with other businesses, you should prioritize networking and relationship building in your marketing strategy. Attend industry events and conferences, reach out to other professionals on social media, and collaborate with other businesses on marketing projects. By building relationships, you can expand your reach and establish yourself as a thought leader in the industry.

In conclusion, growing a digital marketing agency in Pakistan requires a clear brand identity, a strong online presence, a focus on niche services, exceptional customer service, building relationships with other businesses, and investing in professional development. By following these steps, you can establish your agency as a leader in the digital marketing space and attract clients who are looking for high-quality marketing solutions. Thanks for reading, and good luck on your journey!

DO YOU KNOW WHAT IS DIGITAL MARKETING?

Mohsin Javed — Sat, 13 Nov 2021 20:58:57 +0000

DO YOU KNOW APPROXIMATELY 4.5 BILLION ACTIVE USERS ARE USING THE INTERNET AROUND THE GLOBE? ONLY BY THE MEANS OF AN INTERNET CONNECTION, YOU CAN ACCESS TO THE 4.5 BILLION PEOPLE. THERE IS NO BETTER WAY THAN ADVERTISING YOUR BUSINESS OR BRAND ON THE INTERNET. DIGITAL MARKETING IS USING THE SOCIAL MEDIA CHANNELS SUCH AS FACEBOOK, TWITTER, YOUTUBE, ETC. MOST OF THE PEOPLE SPEND MOST TIME ON SOCIAL MEDIA SEEKING INFORMATION OR ENTERTAINMENT. ACCORDING TO RESEARCH, THESE ARE THE STATS OF THE PAKISTAN. AROUND 47.5 MILLION PEOPLE ARE USING THE INTERNET WHICH IS AROUND 21 PERCENT OF THE TOTAL POPULATION. DIGITAL MARKETING IS USED BY MOST OF THE BUSINESSES TO PROMOTE THEIR BUSINESS BY THIS IT REACHES MORE PEOPLE WHICH LEADS TO MORE SALES OR MORE BRAND AWARENESS.

BENEFITS OF DIGITAL MARKETING

FROM LARGE-SCALE BUSINESSES TO SMALL-SCALE BUSINESSES ANYONE CAN BENEFIT FROM DIGITAL MARKETING

BUILDING BRAND AWARENESS
ENGAGING CUSTOMERS AND GENERATING SALES
BUILDING A STRONG CUSTOMER-CLIENT RELATIONSHIP AND LOYALTY
GUIDING CUSTOMERS FROM THE MARKETING FUNNEL TO THE SALES

TYPES OF DIGITAL MARKETING

DIGITAL MARKETING IS NOT THE NAME OF THE ONE SINGLE STRATEGY OR PROMOTION THERE ARE SEVERAL TYPES OF DIGITAL MARKETING:

SEARCH ENGINE OPTIMIZATION (SEO)

SEARCH ENGINE OPTIMIZATION IS THE PROCESS OF IMPROVING THE QUALITY OF WEBSITE TRAFFIC TO A WEBSITE FROM SEARCH ENGINES. SEO IS USED TO TARGET THE UNPAID TRAFFIC.

SOCIAL MEDIA MARKETING

ONE OF THE STRONG MARKETING STRATEGIES IS SOCIAL MEDIA MARKETING THROUGH SOCIAL MEDIA CHANNELS SUCH AS FACEBOOK, INSTAGRAM, TWITTER, YOUTUBE, PINTEREST, AND LINKEDIN. POST ANYTHING RELATED TO YOUR PRODUCT, AND CHOOSE THE SOCIAL MEDIA CHANNEL ON WHICH YOUR USERS ARE MOST ACTIVE TO REACH THE MOST NUMBER OF PEOPLE.

CONTENT MARKETING

CONTENT MARKETING IS A STRATEGY WHICH USES TO ATTRACT, ENGAGE OR RETAIN AN AUDIENCE BY CREATING AND SHARING ARTICLES, VIDEOS, POSTS, OR ANY OTHER MEDIA.

AFFILIATE MARKETING

AFFILIATE MARKETING IS A BUSINESS BASE REWARD SYSTEM BY WHICH THERE ARE REWARDS TO BRING VISITORS OR CUSTOMERS TO THE WEBPAGE THROUGH AN AFFILIATE’S EFFORTS.

INFLUENCER MARKETING

INFLUENCER MARKETING IS A TYPE OF DIGITAL MARKETING THAT USES ENDORSEMENTS AND PRODUCT MENTIONS FROM THE INFLUENCERS WHO HAVE DEDICATED HUGE FAN FOLLOWING.

EMAIL MARKETING

EMAIL MARKETING IS THE ACT OF SENDING A PROMOTIONAL MESSAGE TO A GROUP OF PEOPLE. MORE BROADLY SENDING EMAILS TO THE CLIENTS OR REGULAR CUSTOMERS ABOUT THE UPDATES EMAIL MARKETING

MOBILE MARKETING

MOBILE MARKETING IS PROMOTIONS SENT THROUGH SMS, THROUGH DOWNLOADED APPS USING PUSH NOTIFICATIONS, OR THROUGH IN-APP OR IN-GAME MARKETING. IN PAKISTAN ABOUT 90 PERCENT OF THE USERS ARE USING THE INTERNET ON MOBILE PHONES. THIS IS WHY MOBILE MARKETING IS FAST-GROWING AND NOWADAYS MORE PEOPLE ARE INVESTING IN MOBILE MARKETING.

CONVERSION RATE OPTIMIZATION (CRO)

CONVERSION RATE OPTIMIZATION (CRO) IS THE STRATEGY TO INCREASE THE PERCENTAGE OF USERS WHO CLICKS ON THE DESIRED ACTION. THESE ACTIONS COULD BE SUCH AS “ADD TO CART”, “SIGNUP FOR 10% DISCOUNT” OR “CLICK ON THE LINK”.

PAY PER CLICK (PPC)

PAY PER CLICK IS A TYPE OF DIGITAL MARKETING WHERE THE ADVERTISER PAYS THE FEE WHENEVER THE AD IS CLICKED BY SOMEONE. THIS METHOD IS USED TO DRIVE TRAFFIC. THIS METHOD ALSO DRIVES ORGANIC TRAFFIC.

Website Development and Its Importance

Mohsin Javed — Tue, 28 Sep 2021 16:39:52 +0000

WEB DEVELOPMENT

Website development is an important way of telling people of the services and/or products you are offering, understand why your services are relevant and even necessary for them to buy or use, and see which of your company’s qualities set it apart from competitors. Displaying this information with high-quality images and thought-out presentation will have a large influence on customers, and it is important to strive towards making your product as relatable and appealing as possible. Moreover with the help of a website you can:

Communicate with your audience effectively
Improve your connectivity
Prove your reliability
Increase the sales
Attract lifetime clients to your business
Improve your engagement with your audience

In a broad sense, web development includes all the actions, updates, and functions required to build, maintain and manage a website to ensure its functionality, user experience, and optimal speed.

It may also, but not necessarily, incorporate all those strategic steps required to ensure their proper level of search engine results. Often, those tasks are related to a different skill, namely search engine optimization (SEO).

Web development is also known as Website Development, while web hosting professionals are called web developers or (more commonly) web developers.

WEB DEVELOPER

The job of a web developer is to build websites. While their main role is to ensure that the website looks good and easy to navigate, many web developers are also responsible for website performance and power.

TYPES OF WEB DEVELOPERS:

Back-end web developer
Front-end web developer

Full-stack developer

Webmaster

Back-end web developer

They create a website layout, write the code, and make sure the code works. Their responsibilities may include managing the access areas of others who need to manage website content.

Front-end web developer

They work on the visual part of the website pages that visitors see and share (also known as the user interface). They design the layout of each page, combine graphics, and use HTML and JavaScript to enhance the site.

Full-stack developer

They do both their back and front engineer work. These developers have the experience of building a complete website and can work for non-budget organizations for a large website group.

Webmaster

They are actually website administrators. Their main responsibility is to keep the website up to date, making sure the links and apps on each page are working properly.

Web Developer Tasks & Responsibilities

As a web developer, you can work for a company or agency, or as a freelancer who takes on individual client projects. Your responsibilities will vary depending on your job situation, but day-to-day responsibilities may include:

Designing user interactions and navigation menus
Coding and reviewing code for sites, usually HTML, XML, or JavaScript
Integrating multimedia content into a site
Checking web applications
Troubleshooting performance or user information
Collaboration with designers, engineers, and stakeholders

WEB DEVELOPMENT CAREER PATH

Many web developers start their careers with a single focus, usually front-end or back-end development. They may move on to be full-stack developers or explore careers in related fields, including project management, computer programming, or graphic design.

How much do web developers make?

An entry-level Web developer with less than 1 year experience can expect to receive a full average compensation (including tips, bonus, and overtime pay) of Rs. 308,044 based on 42 salaries. An early Web developer with 1-4 years’ experience receives a median total compensation of Rs. 430,565 based on 269 salaries.

How to become a web developer?

Formal education is not always required to become a high-level developer. Some web developers have associate degrees or bachelor’s degrees in website design or computer science, but others teach them how to code and design websites. While getting a degree can make you a candidate, a solid portfolio can go a long way in securing your skills to potential employers.

If you would like to become a web developer, here are some steps you can take.

1) Build web developer skill

Employers and clients generally expect web developers to have certain skills that demonstrate their ability to deliver website needs. If you are interested in the work of a web developer, here are some skills you can focus on to build the foundation for success.

Technical skills

Coding: Common editing languages include HTML, PHP, cascading style sheets, and JavaScript for the final design. Consider learning Python, Java, or Ruby if you want to do a back-end development.

Responsive Design: People use various devices to view websites. Engineers should be able to create sites that look good on smartphones and tablets as they do on computer screens.

Technical SEO: Many website design factors can affect the quality of a site search engine. Understanding how search engines rank sites helps a developer’s work.

Version Control: This allows you to track and manage changes to source code without having to restart from the beginning each time you encounter a problem.

Visual Design: Understanding basic design principles, such as how to use white space, select fonts, and combine images can enhance your marketing.

Workplace Skills

Communication: Web developers spend time discussing design ideas with their clients and team members at each step of the project.

Customer Service: A web developer creates websites for the client to use and should always be focused on customers to get the best results.

Detail-oriented: Minor details, such as a small code change, can make a huge difference in the way a website works.

Organization: Keeping track of last days, project activities, workflow, and budget helps if you want to complete a website design on time.

Problem-solving: Web developers often get into trouble when designing websites. They must have the patience and ability to identify problems in the formulation or encoding and to resolve them in an orderly manner.

Consider a degree in computer science or web design.

While you do not always need qualifications to get a job in web development, it can really help. If you are already in school (or considering graduating), some majors may be better suited to your career goals than others. If you are particularly interested in web development backwards, consider a degree program in computer science. If you feel strongly attracted to front-end development, you may choose to get a degree in web design.

Take a course in Web Development

You do not need formal training to work as a web developer. It is possible to get the skills you need on your own. For example, you could take a course to learn editing lanages such as HTML, JavaScript, or CSS, and apply what you read to your website.

By completing online web development courses, you can build skills while completing development projects for your portfolio.

Built a portfolio of web development work

As a web developer, your portfolio is often one of the most important parts of your resume. This collection of projects shows potential employers what you can create. Include the types of projects that represent the work you would like to do. When you enter a code, be sure to spell it out to show your thinking process.

BENEFITS OF WEB DEVELOPMENT

Makes navigation easy
Provide visual content on website
Increases the sale
Attracts lifetime clients to your business
Reach out to more clients
Improves user engagement
Resourceful in marketing and advertising

How Website Development Helps Enterprises to Make Profits?

Saving on costs:

It should be noted that website design and development are affordable. With good content planning, a webmaster saves a lot of money during web development. The cost savings feature extends to the future benefits the website will bring to the business.

Allow Ads on website:

Business owners should be aware of the many ads that are being broadcast on various websites. However, this is one of the most amazing ways that a business can attract more revenue. Basically, the company will be contacted by other businesses so that their ads can play on the website.

As part of marketing and advertising, the host website will charge a certain amount to have an ad. Later, it is important to come up with a unique and popular website. By focusing on this, the webmaster gets to put the website in the spotlight.

E-commerce:

As mentioned earlier, shortcuts and services have shifted from stores to social media. One of the deepest online sites is the website.

Pakistan is the 37th largest market for e-Commerce with a revenue of US$6 billion in 2021, placing it ahead of Iran and behind Israel. With an increase of 45%, the Pakistani e-Commerce market contributed to the worldwide growth rate of 29% in 2021. Revenues for e-Commerce continue to increase.

Why should you choose Web Development?

Here are some points from which you will get to know why we should choose web development:

It is much simple to do & learn.
It is a creative & expanding field.
Offers attractive salary package with high growth
You can from anywhere you want
You can be your own boss
It connects you with people worldwide
It is fun-Build your own ideas from nothing

How to get more clients?

Mohsin Javed — Wed, 28 Jul 2021 16:49:46 +0000

HOW TO GET MORE CLIENTS

A client is a person who buys goods or pays for services. Companies and other organizations may be customers. Unlike customers, clients usually have an arrangement or relationship with the seller.

Digital Marketing

Sometimes the work we do for others is very good the work we do for ourselves is very bad. The world is full of doctors who make bad decisions about their health and caregivers with dirty homes. And it is full of marketing agencies that bring good results to customers but are struggling to start their own business.

The desire to get customers is something that agencies often put in the back temperature. If you are looking for long-term success, however, now is the time to invest in yourself.

Treat Yourself like your own client

How do digital marketing agencies find customers? They become their customer. You already have a process that works for your other clients. From today, take time out of your schedule to do the same for your business. Go through every step as you would with your other clients. Create your product index, collect data, create a data-driven marketing plan, and follow each step. Don’t forget to apply all the tips and tricks you give to your clients, too. Use storytelling techniques to build a bond of trust with your audience.

Get out from behind the desk

Digital marketing is the first thing that comes to the minds of many people in our age of technology. You can’t ignore the digital world, but sometimes you need to go out into the “real world” again. Start building a presence at local events where you will find business owners and other decision-makers. That should include network events, business disclosures, trade shows, say.

The goal is to make you part of the local business community. Get to know your business partners and potential customers. As you build your Rolodex, start targeting people in businesses you know when the opportunity arises. Not only grateful business owners are more likely to become customers, but they can also reciprocate the favor and it passes on to others.

Prioritize Your Portfolio

You can tell potential customers all day long how good you are at your job, but they will not know until they see it for themselves. If you want to know how to find digital marketing clients, your portfolio is proof they need to see it. And reputable digital marketing certificates from your team can be convincing. Your online portfolio needs to have a few key features. First, it needs to show variety. Clients want to know if you can record their voice, so by showcasing the many types of products you already know, you will demonstrate your ability to capture any voice needed.

Second, you want your portfolio to reflect the work you want to pull. If you want more clients in the healthcare industry, for example, prioritize your work for past healthcare clients in your portfolio. This shows the right companies that you have knowledge in their area. It is also important to focus on its digital marketing niche.

Taking Advantage of Online Directories

Your website is far from a single place to build your presence on the web. One of the most overlooked strategies is accessing as many online directories as possible. It is an easy way to reach companies looking for digital marketing. There are a few trails you can take. Of course, you want to be on the regular, widespread lists like Google and Yelp to get started.

Next, focus on the industry index of a specific industry such as marketing agency lists. This is very helpful because everyone in the audience is a qualified customer, looking at the specific service you provide.

Get Interactive for finding more digital marketing potential customers

Social media is the basis of many digital marketing strategies, but many brands fall short of the “public” aspect. They spend a lot of time posting their own content, but they share less, comment, and engage online in some other way.

Start by identifying some of the companies you would like to work with. Follow them on social media and share their posts from time to time. One or two comments a week go a long way.

This gets your name in front of that business, especially if it is a small business where the owner or manager makes his or her own social media platform. Once you get used to your name, you can suddenly make a cold phone call less cold.

Website Development in Pakistan

Web development is the process of building and maintaining an online website or intranet that can be accessed through a web browser and hosted on a server, either in the home or cloud hardware. This covers everything from plain web pages to complex web applications.

Keyways in developing a website include coding and web tagging. However, there are a number of development activities that are also involved in web development, such as writing, security configuration, content development e-commerce infrastructure.

Web development is amongst those jobs that have a significantly higher job satisfaction rate in Pakistan. There are several reasons that web developers are so satisfied with their job’s salary, work-life balance, and flexibility, to name a few.

SEO IN PAKISTAN

Well, SEO stands for ‘Search Engine Optimization, which is the process of getting traffic from free, natural, editorial, or natural search results to search engines. It aims to improve the ranking of your website on search results pages. Remember, if a website is high on the list, most people will see it.

Search Engine Optimization has an excellent scope in Pakistan and around the world. It is An ability that cannot be replaced by an automatic machine. You will find many job opportunities once you know them inside and outside of SEO.

SOCIAL MEDIA MARKETING PAKISTAN

The term social media marketing (SMM) refers to the use of social media and social media platforms to market company products and services. Social media marketing gives companies a way to connect with existing customers and reach new ones while allowing them to develop the culture, purpose, or tone they want.

It basically involves creating attractive and unique content, which not only helps you get the attention of the target audience but also encourages users to share it on social media and make it viral.

Using social media is easy, fast, and inexpensive, and is the best way a business can use to reach customers. In addition, SMM helps to engage customers and present your product. Therefore, you should develop a high-quality tent for your users.

E-COMMERCE SUCCESS PAKISTAN

The buying and selling of goods and services over the Internet. It can be done on computers, tablets, and other smart devices. There are three main types of e-commerce.

Business to Business ( websites: Shopify )
Business to Consumer (websites: Amazon )

Consumer to Consumer ( websites: eBay )

Customers come to the website or online marketplace and purchase products that use electronic payments. Upon receipt of the money, the seller sends the goods or provides the service.

Some advantages of E-Commerce:

Faster buying process.
Store and product listing creation.
Cost reduction.
Affordable advertising and marketing.
Flexibility for customers.
No, reach limitations.
Product and price comparison.
Faster response to buyer/market demands.

How does cryptocurrency work?

Mohsin Javed — Sun, 28 Mar 2021 16:20:51 +0000

Cryptocurrency:

Cryptocurrencies are advanced or virtual monetary standards supported by cryptographic frameworks. They empower secure web-based installments without the utilization of outsider delegates. “Crypto” alludes to the different encryption calculations and cryptographic strategies that shield these passages, like circular bend encryption, public-private key combines, and hashing capacities.

Cryptocurrency is a tradable computerized resource or advanced type of cash, based on blockchain innovation that main exists on the web. Cryptographic forms of money use encryption to validate and secure exchanges, thus their name. There are at present north of 1,000 distinct digital forms of money on the planet, and many consider them to be the way into a more attractive future economy.

How does Cryptocurrency work?

Cryptocurrency money is a vehicle of trade that is computerized, scrambled, and decentralized. In contrast to the U.S. Dollar or the Euro, there is no focal power that oversees and keeps up with the worth of digital money. All things considered, these errands are extensively disseminated among digital money’s clients by means of the web.

You can utilize crypto to purchase standard labor and products, albeit a great many people put resources into digital currencies as they would in different resources, similar to stocks or valuable metals. While digital money is a novel and energizing resource class, buying it tends to be dangerous as you should take on a considerable lot of examination to completely see how every framework functions.

Bitcoin was the main digital currency, first laid out on a fundamental level by Satoshi Nakamoto in a 2008 paper named “Bitcoin: A Peer-to-Peer Electronic Cash System.” Nakamoto depicted the venture as “an electronic installment framework dependent on cryptographic confirmation rather than trust.”

That cryptographic confirmation comes as exchanges that are checked and recorded on a blockchain.

Blockchain

Integral to the allure and usefulness of Bitcoin and other cryptocurrencies is blockchain innovation. As its name shows, blockchain is basically a bunch of associated blocks or a web-based record. Each square contains a bunch of exchanges that have been freely confirmed by every individual from the organization. Each new square created should be checked by every hub prior to being affirmed, making it inordinately difficult to produce exchange histories.

The substance of the internet-based record should be settled upon by the whole organization of a singular hub, or PC keeping a duplicate of the record.

How does this Idea work?

As we talk about this idea, the first thing which pops up in our minds is that how would Asset Allocation and Diversification work?

Basically, we’ll distribute our money in different dependent investments according to their profiles. These investments will be proportional ratios of our total amount for example 33%, 22%, 15%, 17% and 13% could be our amount to be distributed in different investments according to their risk profiles. This will lower the risk of business failure.

So, the thing is that businesses give loss in results of flopping of ideas, the downfall of the market and many other different reasons including the conditions of the international market. But the worldwide trade is so complicated, vast, and wealthy that it never gives loss to all of its investors at the same time. Most of the Businesses tend to go up in that vast market but very few of the businesses get down due to some reason.

How would Diversification help your Business?

Diversification mutes the overall business failure because if one of your investments gets a loss, all the other investments going in profit will cover up the loss and give you a smart profit.

On the other hand, if you invest your whole money in one particular business, your loss will mean the failure of your total business which is not very tolerable in this modern society.

Buy and Hold, another Strategy

Buy and Hold is the most ensured trade of passive income. It has the least chance of failure as it relies on long-term investment which ensures the overall growth of the market after all. This will never give you a failure in your Business.

What are active and passive incomes?

Active income: the income resulting from your regular work i.e., job or shop, etc. Passive income: the income in which you adopt such a way that you don’t have work regularly but all will be okay with your business if you just manage to keep an eye on your business. Most of the task gets done automatically i.e., cryptocurrency, etc.

How to train yourself to resist business failure?

In order to avoid failures in businesses, a lot of experience is required. It’s really hard to get time for that experience so the simple way to gain experience is doing paper trade. You tend to invest in a certain business just theoretically. You buy something under some conditions and you think to sell on a roundabout profit in a roundabout time. This phenomenon will build your experience.