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Importance of Email Marketing

Build Customer Loyalty

Strong client relationships require regular brand interactions – and routine web email marketing communications with the customer make it possible for any company to generate brand loyalty while driving sales.

Save Time and Effort

Email marketing for small business, franchises and multi-location firms is significantly less labor-intensive than traditional marketing. There is no postage to consider or labeling required for each campaign distributed.

Expand Your Business Reach

Email campaigns are proven to have better reach and potential for engagement than traditional marketing methods. Statistics show 72 percent of email users check their inboxes more than six times a day and about 92 percent of internet users have a minimum of one email account.

Test Email Campaigns and Drive Strong Results

Online email marketing offers various ways to test and see if you’re hitting the nail on the head with your marketing efforts.

Connect With Different Audiences

Hyper-personalized communication is one of the many benefits of using B2C and B2B email marketing to reach your audience. While traditional marketing methods focus on delivering a broad message to a large audience scope.

Track Your Analytics

Data and analytics provided by email marketing software give valuable insight into the performance of your targeted email marketing efforts and deployed campaigns.

Email Marketing Services for Small Business

Deciding where to invest your money isn’t a decision you should take lightly. You must ensure every penny allocated to your marketing efforts delivers an ROI or you risk losing your money and the opportunity to close more sales.Email marketing for small business is a cost-effective way to promote your brand to specific market segments and grow your revenue.What’s more, according to 80 percent of industry professionals, the best email campaigns drive customer acquisition and retention.

With data-driven email marketing services for small business, you can:

  • Reach customers in real-time
  • Build credibility
  • Track your campaign results
  • Gain better brand recognition
  • Launch targeted messaging
  • Communicate in-depth information
  • Optimize your time and budget
  • Connect with more customers
  • Increase website traffic
  • Develop your unique brand

Why Email Marketing Is Important

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The importance of email marketing in digital brand success cannot be emphasized enough. Online email marketing is one of the best marketing methods for earning business leads and delivering a high return on investment (ROI).

According to research, approximately 61 percent of email subscribers would like to receive promotional marketing emails every week and about 83 percent of customers spend more on a brand from which they’ve received web email marketing communications. Marketers also reported receiving an impressive 3,800 percent ROI or $38 for every dollar invested in an email marketing campaign.

Thrive’s Email Marketing Campaign Services

As one of the most trusted email marketing companies in the industry, we ensure all our email campaign services fit our clients’ needs and marketing budget. Depending on your email marketing goals, we provide different targeted email marketing services.

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